Frame for balance, using negative space and positive space.
In the vertical, the subject usually gets two thirds of the frame and one third for lead or negative space. In the horizontal, the "rule of thirds" will apply. Divide up the horizontal frame into thirds and put the foreground in the lower third, the subject in the middle third and the background in the upper third. Maintain a balanced shot through the execution, especially at the end, so you leave a good frame to cut on. Also, when ending a shot, try to leave something in the frame for the viewer or leave the viewer's eye in the center of the screen.

In shooting a moving shot, begin with a static frame and then progress through a follow, pan, tilt or dolly shot.
Leave a static frame at the beginning and end of the shot for five seconds. The editor will make use of this technique when cutting a static shot against a moving shot. For example, the editor will cut into the moving shot on the static part and then let the shot progress through to the moving part. Normally, when going from moving shot to moving shot, the editor will use a dissolve, cut to a neutral shot or cutaway. Cutaways are transitional shots and are used when the master or coverage shots don't cut together well. Shoot lots of cutaways and B-roll. They can be wide or close shots, but they are usually static, and can save your project down the road during the editing